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Unique perceived benefit : ウィキペディア英語版 | Unique perceived benefit
Unique Perceived Benefit (UPB) is a marketing concept that essentially consists of a customer-oriented product offer. Unique selling proposition (USP) is largely formulated from the seller's perspective. USP stems from product features. Instead of looking at the product from the seller's viewpoint, Unique Perceived Benefit (UPB) looks at the need from the customer's viewpoint.
抄文引用元・出典: フリー百科事典『 ウィキペディア(Wikipedia)』 ■ウィキペディアで「Unique perceived benefit」の詳細全文を読む
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